Men are represented as fierce characters. In clip A men are represented as the type of people that could come across as angry. To start with, the idea fro the shaped of the cologne, which is fist shaped can reference a style of violence towards the audience. This can show that the shape of the cologne can highlight their personalities.
Also, in the advert the use of fire can represent violence due to the ferocity of the fire, the red and orange colours can link to blood which highly suggests violence. to contrast within real society, the audience can see some correctness within the advert linking to violence as its obvious that men are the cause of most crimes and violence in the world, such as the most dangerous people in the world are men.
The representation of men is shown as big, muscular men that are good looking. The way its aimed at them men is to push them to buy the product so it can push their looks to the limit, for ultimate attraction. As in clip A we see the man with tattoos walking through the vast amount of men and to be the only one stopped by the woman. This shows the reality of what men of that look are like in the real world. The use of women to show that men now an icon to be sexually attracted by women due to the use of the DIESEL cologne.
Using tattoos on a man can expand the idea of them being strong and relentless. The idea of being relentless can be shown on the competitive side of the advert, with the one of the main characters being chased by many other men. This shows that men in the world are keen to get what other men have, which makes them desperate as the main reason is the idea of women. Most choices men do in life will end up with them thinking how it will make a woman end up in their life.